What does it mean if “Joe Public” is heavily (say, 75%) on the Favorite, but the line actually moves from -10 to -9?.Use of this information in violation of any federal, state, or local laws is prohibited.Īs you may know, SportsInsights believes that you can obtain value in the sports betting marketplace by “Betting Against the Public.” What if we ALSO consider line movement? For example: The information on this site is for entertainment and educational purposes only. The goal of this article is to highlight the additional analysis and information that our new, improved Smart Money feature provides. Please see our general summary of Smart Money methods if this approach is new to you. This article highlights the Smart Money Analysis that is available to our Premium Pro Members. As our readers know, has recently introduced some interesting sports betting strategies and additional features to our Members.